Concept
Yorkdale is an upscale destination shopping centre in Canada, where thousands of daily visitors discover unique luxury, technology, and fashion retailers. Reshaping the luxury shopping experience to be dynamic and one-of-a-kind, through an everchanging type based identity.

Design
Whether you work or shop at Yorkdale, the identity transforms to make you feel a part of the Yorkdale community. The fun type is bolstered by a use of luxurious metallic shades, and clean, minimalistic brand assets. Playful, yet elegant.