Edward Wang. A graphic designer. I am a visual storyteller with clear, confident, and concise design solutions. Let's talk.

Vespa Brand Refresh

Visual Identity, Branding and Marketing


Project Objective
Redesign the logo of an existing brand and extend the visual language across multiple platforms, including the copy and design of a brand book and brand guidelines.

Concept
Vespa is an iconic Italian scooter recognized worldwide, and gives people the freedom of a fun, stylish mode of transportation through city streets, without compromising on innovation. The company prides itself in appealing to youthful and fashionable design, yet their logo hasn’t been updated in its 70 year history.

Design
It’s time to usher Vespa into the digital era with a refined, open typeface, that draws from the playful characteristics of its existing brand assets. The new logo also works as a single letter icon, a lockup with model series, and is ready for web and phone applications. Read the brand narrative here, and view the guidelines here.

Vespa Brand Refresh

Visual Identity, Branding and Marketing

Project Objective
Redesign the logo of an existing brand and extend the visual language across multiple platforms, including the copy and design of a brand book and brand guidelines.

Concept
Vespa is an iconic Italian scooter recognized worldwide, and gives people the freedom of a fun, stylish mode of transportation through city streets, without compromising on innovation. The company prides itself in appealing to youthful and fashionable design, yet their logo hasn’t been updated in its 70 year history.

Design
It’s time to usher Vespa into the digital era with a refined, open typeface, that draws from the playful characteristics of its existing brand assets. The new logo also works as a single letter icon, a lockup with model series, and is ready for web and phone applications. Read the brand narrative here, and view the guidelines here.